Shaping the space between ambition and reality

Driving design and product development at the edge of what’s possible

Hidden friction stalls good work

Lack of Direction

Outcomes misalign when vision lacks clarity or definition

Fragmented Focus

Teams drift when the approach isn’t clearly defined

Decision Paralysis

Progress slows and confidence erodes when priorities and requirements are unclear

Execution Friction

Good ideas lose traction and impact when coordination and delivery systems falter

Experience Gaps

Solutions create friction instead of value when human needs are overlooked or overcomplicated

I move bold ideas forward

and turn vision into real outcomes

Turn ambiguity into understanding through insights that surface opportunities, build shared meaning, and guide next steps.

Design Research & Insights

Experience Strategy

Strategic Foresight

DIRECTION

Translate complexity into actionable steps - defining priorities, aligning around a vision, and charting the path forward.

Creative Direction

Systems Thinking

Human-Centered Design

Fuel shared progress through cross-functional collaboration - bridging perspectives, balancing constraints, and carrying intent forward.

Cross-Functional Team Leadership

Decision & Prioritization Frameworks

Stakeholder Alignment

MOMENTUM

Deliver the direction through workflows and system designs that enable progress at the right fidelity.

Design Operations

Design Integration

Program & Capture Strategy